Hello, we’re Gorilla.

 

We’re a creative communications company.

We take products and turn them into brands.

From Australia’s No1. toilet tissue to
the best tasting ginger beer.

We love what we do and we’re united in the belief
that no matter how complex the media mix,
ultimately it’s the idea that matters.

How brands grow

Monday 9 November 2015

Mass marketing builds brands but only if it speaks to “masses” not niche audiences. Interesting article here from the weekends Financial Times magazine. Well worth a read…

 http://www.ft.com/intl/cms/s/2/cd1722ba-8333-11e5-8e80-1574112844fd.html

 

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