We’re a creative communications company.
We take products and turn them into brands.
From Australia’s No1. toilet tissue to
the best tasting ginger beer.
We love what we do and we’re united in the belief
that no matter how complex the media mix,
ultimately it’s the idea that matters.
A robust and detailed recent study provides some great insight into this $64 million question.
The media examined are the 10 major channels that account for the vast majority of advertising in this country: direct mail, magazines, newspapers, online display, online video, out-of-home, cinema, radio, social media and TV.
The detailed findings are important reading.
The big take-out – marketers and agencies continue to move more and more of their ad spend across to social media and online video despite all the evidence to the contrary. It also reveals key industry decision-makers are significantly undervaluing traditional forms of media.
Mark Ritson’s commentary worth a read…
And here’s the full study: