We’re a creative communications company.
We take products and turn them into brands.
From Australia’s No1. toilet tissue to
the best tasting ginger beer.
We love what we do and we’re united in the belief
that no matter how complex the media mix,
ultimately it’s the idea that matters.
Big ideas build bigger brands measured by long term increases in sales volume, share and/or margin.
Little ideas are like the emperors new clothes – measured tactically in tweets, likes or click through rates.
And as witnessed below the chorus is getting louder.
“We are yet to see social media show the ability to drive a lead and thus sell a car from activity we have done.”
Mark McCraith, Fiat Chrysler’s chief marketer who is in charge of brands including Jeep, Fiat and Alfa Romeo.
http://www.campaignlive.co.uk/news/1336548/
http://www.campaignlive.co.uk/news/1335277/
http://mumbrella.com.au/marketers-stuck-in-comfort-zone-amid-continuing-focus-on-clicks-shares-and-likes-291769 public domains